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About Us

Stereotypes was founded in 1982, as a family owned and operated business specializing only in high-end home audio/video equipment, accessories and related services.

We maintain a staff of trained professionals to guide you in creating a system that fits your needs. Let our knowledgeable and professional sales staff help you in adding to or upgrading a system you may already have.

Stereotypes has equipment to meet the needs of everyone, no matter what your budget may be. There is no job that is too small or large. Let our professional sales staff help you in adding to or upgrading your existing system.

Charley

Charley

Charley started Stereotypes in 1982 with partners Carlos and Clara, his parents. He was born in Daytona Beach and grew up skateboarding and surfing. He started his pro skateboarding career at age 15. At age 17, he was traveling the country and competing at a professional level.

At the age of 22, and back in Daytona Beach, his love of music and sound systems had him selling and installing car stereos to friends. He decided to rent a small warehouse and make a business out of it. The customers came.

Outgrowing the small warehouse almost immediately, he purchased property and built Stereotypes. Home audio worked its way to Charley’s primary focus. More than 40 years later, Charley’s love of music and talent for designing systems is still in full swing. His years of experience with high end products have helped him design systems in some of the many of the most prestigious homes in Central Florida. He has designed for pro athletes, rock stars, and even helped with a system on the USS Topeka Nuclear Navel Sub.

Charley loves sound, loves high end equipment, and loves to be challenged by customers with their ideas and needs in home systems.

Joni

Joni

Meet Joni, V.P. of Stereotypes! Joni moved to Daytona Beach from Louisville, Kentucky in 1977. She met her husband Charley in 1984 shortly after Charley started Stereotypes, and they have been together ever since. She worked as a cosmetologist, talent/model in the Kawasaki jet ski commercials, and a clothing and collectible soft parts manager for Daytona Harley Davidson. Being Mom to their 2 children, Charley lll and Gabby, and being Charley’s wife has been her favorite roles in life. These days you can find Joni at Stereotypes helping the guys in the background.

Davide

Davide

Davide is one of our design and sales consultants. Born in Boston and raised in Rhode Island, he has 12 years of experience in the home audio/video business. He has experience in sales, custom installs, and programming.

Davide was taught how to play guitar at the early age of 7, cultivating his love for music, art, and eventually mathematics. He strived for a better life with purpose, but mostly warmer weather. Leaving Rhode Island with his fiancé Stephanie and their French bulldog Bella, they made their way to Florida. Thanks to Daytona’s beautiful sunny beaches along with divine intervention, Davide found his way to Stereotypes. He’s been with Stereotypes since 2021.

Steve

Steve

Steve is our other design and sales consultant. He started life in upstate New York and discovered audio and a love of music at his uncle’s house at the age of 8 years old. Uncle Bill had a magnificent McIntosh system and Steve was hooked. He started music lessons and played viola in his high school’s orchestra, then went on the road to play keyboard in a rock band for a few years.

He’s a master of many musical instruments and he’s worked in the banking industry and as a salesman of musical equipment. He came out of retirement because of his love of hi-fi audio. Steve has been working as the lead expert salesperson in audio and video systems at Stereotypes since 2000. He loves to spend time talking with clients about today’s newest technology.

In the News

Stereotypes was featured in Harman Luxury Audio News!